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MS FOUNDATION FOR WOMEN
 

Ms Foundation for Women is a non-profit organization that, through strategic philanthropy
and grassroots activism, is working to bring true equality, equity and opportunity. 

 

Motivated by their firm resolve we wanted their
new office in Downtown Brooklyn to be a visual manifestation of their mission, vision and core values. We took inspiration from the bold and unapologetic visual language of activism and intertwined it with elements and text from their brand to create an environment that felt inspiring and daring.

PROJECT TYPE
Workplace Branding & Signage

DATE
2022–2023

PRESS
Make it in Brooklyn:
Ms Foundation for Women


ROLE
Project Lead,
Senior Designer


TEAM
@GHD Partners
Tyler Cheli,  Design Director
Liz Tran, Junior Designer
Nada Ahmed, Project Manager


Final project images
courtesy 
of GHD Partners

A CLEAR STATEMENT
 

As you enter the space their vision and core values are immediately made clear and displayed alongside images of important milestones. The glass is wrapped in large letterforms that spell out their mission statement adorned with pins that are subtle nods to their mission. 

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BALANCING IMPACT
 

Throughout the process we meticulously tested materials and ran mockup reviews to be mindful that the loud approach was not overwhelming but still had the visual impact we were looking for.