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THE LOADING DOCKS @ 111 8TH AVE

This project is a signage overhaul for the loading docks at 111 8th Ave. Our primary goal was to consolidate all of the existing signage into a functional, clear and cohesive system throughout multiple docks. Through the use of large text and bold colors we were able to refine and enhance an often overlooked area of a building.

PROJECT TYPE
Environmental Graphics & Signage

DATE
2021–2022

ROLE
Senior Designer,
Project Co-Lead


TEAM
@GHD Partners
Kelly Brandon,  Lead Senior Designer
James Tupling, Junior Designer
Lea Abdulnour, Junior Designer


Images courtesy of GHD Partners

CRAFTING A COLOR PALETTE

Part of our process included the selection of colors that would stand out in a commonly cluttered space in order to avoid confusion. The loading docks are often used by outside vendors that are not regulars and clear signs are vital to maintain efficiency.

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We assigned two distinct colors for each of the docks to aid in distinction; internally, and in a more casual matter, the staff are able to refer to the docks as “the red dock” or “the blue dock”.