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INSIDER INC

At GHD Partners we created a graphics and signage system for Insider Inc.’s new offices in New York City. The graphics are a visual representation and celebration of important milestones in their history via engagement metrics, readership data and memorable articles.

PROJECT TYPE
Workplace Branding & Signage

DATE
2017–2018

ROLE
Designer

TEAM
@GHD Partners
Nico Raddatz, Partner & Creative Director
Ed Ryan, Designer


Images courtesy of GHD Partners

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COMMUNICATING THROUGH DATA

At first glance they are an abstract depiction of a few of their core values including making an impact through their articles and being a disruptor in the industry. Upon closer examination viewers will recognize words from some of their most iconic articles in the wallcovering, or readership data and impact on the glass. A few strategic information plaques were placed inside the rooms to  provide more insight into the data.

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