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INSIDER INC
At GHD Partners we created a graphics and signage system for Insider Inc.’s new offices in New York City. The graphics are a visual representation and celebration of important milestones in their history via engagement metrics, readership data and memorable articles.
PROJECT TYPE
Workplace Branding & Signage
DATE
2017–2018
PRESS
Office Tour by Insider
ROLE
Designer
TEAM
@GHD Partners
Nico Raddatz, Partner & Creative Director
Ed Ryan, Designer
Final project images
courtesy of GHD Partners
COMMUNICATING THROUGH DATA
At first glance they are an abstract depiction of a few of their core values including making an impact through their articles and being a disruptor in the industry. Upon closer examination viewers will recognize words from some of their most iconic articles in the wallcovering, or readership data and impact on the glass. A few strategic information plaques were placed inside the rooms to provide more insight into the data.
