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INSIDER INC
At GHD Partners we created a graphics and signage system for Insider Inc.’s new offices in New York City. The graphics are a visual representation and celebration of important milestones in their history via engagement metrics, readership data and memorable articles.
PROJECT TYPE
Workplace Branding & Signage
DATE
2017–2018
PRESS
Office Tour by Insider
ROLE
Designer
TEAM
@GHD Partners
Nico Raddatz, Partner & Creative Director
Ed Ryan, Designer
Final project images
courtesy of GHD Partners
COMMUNICATING THROUGH DATA
At first glance they are an abstract depiction of a few of their core values including making an impact through their articles and being a disruptor in the industry. Upon closer examination viewers will recognize words from some of their most iconic articles in the wallcovering, or readership data and impact on the glass. A few strategic information plaques were placed inside the rooms to provide more insight into the data.
THE TIMELINE
We created a modular timeline that highlights some of their most important milestones since Insider Inc was founded. The vertical design of the timeline allows them to easily add more panels as they continue to grow and is also a nod to the bars used throughout the graphics.
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